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Axe's Pitman Keychain

Axe’s Pitman Keychain

In 2004 Axe attempted to appeal to guys with an ad campaign featuring a cartoony armpit character named Pitman. The ads were based on the idea that Pitman is a hit with the ladies because he is so dry.

There's nothing sexier than dry armpits, right ladies?
You mean there is?
A walking, headless armpit the size of your torso?
Even sexier.

The visuals in the ads are definitely bizarre, attention-grabbing, and even slightly disturbing. I'm not sure it makes for a good deodorant ad campaign...

Axe's Pitman Deodorant ad

Axe's Pitman Deodorant ad

Axe's Pitman Deodorant ad

Axe's Pitman Deodorant ad

... but it does make for a truly weird, little toy (a keychain anyway).

Pitman is a severed, hairy armpit with some 3-toed. cartoony feet. He actually looks like a walking pubic area. I'm sure it was intended that way... you know, with the semi-misogynistic tendencies the Axe ads communicate.

(Click to enlarge)
Axe's Pitman Keychain - weird hairy armpit toy

(Click to enlarge)
Axe's Pitman Keychain - weird hairy armpit toy

(Click to enlarge)
Axe's Pitman Keychain - weird hairy armpit toy

A buddy of mine gave me this little gem (thanks Joe!), but apparently the Pitman keychain came from Axe's website. It's a "limited edition" prize for players who've scored well in the Pit Madness game.


2 Responses

  1. Meeklo says:

    WTF???

  2. Bakamono says:

    that airhole or whatever on the bottom seems to be rather strategically placed as well…

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