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Kewpie Mario Bros.

Kewpie Mario Bros.

Question: What happens when a classic doll-turned-mascot of a Japanese mayonnaise company is combined with an equally iconic Japanese video game mascot? You get a weird, effeminate, childish mustachioed plumber.

Kewpie Mayonnaise --> Kewpie Doll + Mario = Kewpie Mario

I'm sure you recognize the iconic Kewpie Doll. You may not know it, but this character is actually a mascot of the ever-popular Japanese Kewpie Mayonnaise. Freaky huh? And if you've encountered any Nintendo game (you know, the Wii of course) in the last 20+ years, you'll recognize Mario as the mascot of the brand and a celebrity in a bunch of its games (Oh yeah... and there's his second-rate brother Luigi who's always left out of the spotlight).


Kewpie Mario Bros. - Stack Attack!
(Click to enlarge)
Kewpie Doll - Mario and Luigi Keychains

I first discovered these guys over at the Kotaku video game blog where they featured Kewpie Nintendo characters. I'm not sure if these keychains are licensed by Nintendo or anything. They were sold in an unmarked bag and the figures themselves have no markings either. (You think Nintendo would allow their most iconic plumber brothers to wear hats without their initials?)

Mario Kewpie
(Click to enlarge)
Kewpie Doll - Mario Keychain

Luigi Kewpie
(Click to enlarge)
Kewpie Doll - Luigi Keychain

What's funny about these little guys is the fact that they look like little kewpie kids in disguise. The painted-on hair and moustaches topped off with a little piece of fabric glued onto their noses helping create the illusion of a fat plumber.

One last thing. These guys are TINY! I was expecting them to be 4" tall or something. Nope. They're just under 1.5".

These fellas are in desperate need of a Super Mushroom (dipped in mayo of course).

(Click to enlarge)
Kewpie Doll - Mario and Luigi Keychain

(Click to enlarge)
Kewpie Doll - Mario and Luigi Keychain


8 Responses

  1. J Chris says:

    Killer find my man!!

  2. Justin says:

    Thanks Chris.

    Also, 1990 toys, you can probably find a set on eBay or something (that’s where I found these)… or maybe luck upon a shop that sells Japanese Kewpie keychains. I dunno.

  3. trash palace says:

    strapya-world.com sells kewpie phone straps and charms. im looking for the one that looks like an anatomy class doll :P they’re sold out in that site so if anyone finds one please let me know?

  4. The King of Bootlegs says:

    I wonder if the Company Made a Kuppa or Bowser knockoff too?

    Ketchup Kuppa and Brown Mustard Boswer oh yeah I gotta have em!

  5. william says:

    anyone have at least mario and luigi I am willing to pay a good price

  6. marioguy765 says:

    I wonder how a kewpie princess peach would look?

  7. william says:

    guys i saw a picture of kewpie toad and belive me he looks creepy

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