The Home for Odd, Ugly and Neglected Toys

“What, Me Worry?”

So, I’ve been milking the toys I found at the Allentown Antique Toy Show for all they’re worth, but worry no more. This is the last one.

(Click to enlarge)
MAD Magazine - Alfred E. Neuman lookalike - Happy Chap Batman doll

By now, you all can guess what drew me to this goofball. What’s not to love about a squatty, nappy-headed, balding Alfred E, Neuman lookalike dressed in a generic red and green Batman suit?

Precisely. Absolutely nothing.

As usual, I don’t know what this toy is. I asked the guy I bought it from for some info, but he didn’t really know anything either, but he’d been told it’s the Japanese equivalent to MAD Magazine’s Alfred E Neuman.

(Click to enlarge)
MAD Magazine - Alfred E. Neuman lookalike - Happy Chap Batman doll

I guess it could be Japanese. Unfortunately, there’re no production markings or legal info anywhere on this guy.

(Click to enlarge)
MAD Magazine - Alfred E. Neuman lookalike - Happy Chap Batman doll

Well, he does have freckles and a tooth gag (the reverse of the gap-toothed Alfred E. Neuman).

MAD Magazine - Alfred E. Neuman

I scoured the web for any info on this toy, and I found a couple of images, but no real vital info. The only thing that I found that resembled this toy was this caveman doll (it is basically the same toy, just re-decoed as a caveman) referred to as “Happy Chap” and this Effanbee doll, “Happy Boy.”

MAD Magazine - Alfred E. Neuman lookalike -
MAD Magazine - Alfred E. Neuman lookalike - Effanbee Alfred Doll

If anyone has any info about this weird Alfred E. Neuman inspired toy, please share. The handful of people that have even seen one of these really needs to know what it is 😉

11 Responses

  1. Brian says:

    My first reaction is not Alfred E. Neuman but the Hamburglar

  2. Justin says:

    “What, Me Robble?”

  3. Andrew says:

    He looks like an Effanbee Happy Boy but in Batman uniform. I have a Happy Boy that I got in the 60’s. Their date and markings are usually light but in the small of his back, on the feet, or sometimes right on their rear end. 🙂 The paint might be hiding it. Did you buy it new or used? Just curious. He looks cool. Good find.

  4. Justin says:

    I bought him used at the toy show. I also looked again for any markings, and all I can find is “JAPAN.”

  5. Janie says:

    I have recently found an Effanbee “Happy Boy”. The markings say 10 Effanbee B. He looks like your Alfred, but with blue jean bib overalls and a blue and white checkered shirt.

  6. Patrick M. says:

    i saw him on ebay once, still on his card/bag, i wish i had saved the picture. he is called “bafflin’ bat boy” or something along those lines.

  7. Laurie E. says:

    I just bought a Happy boy Effanbee doll at a estate sale, did not know what his name was until i found the picture on here. Iam looking for some clothes for him. If you or anyone you know might have some to fit, I would love to buy them.

  8. gasser says:

    hello, this figure in my country argentina his name is fortunato and is a lucky doll, serch in google o in ( argentina ebay wsite)

  9. Chlorinolda says:

    what the guy said is true, if you search for “muneco fortunato” in google images you’ll find dozens of picture of alfred e. neuman look-alikes.

  10. Chris Jacques says:

    Wow, this is the first time I’ve seen this same toy on the net. I saw him at a convention years ago, but without his mask… I SO REGRET NOT BUYING HIM.

    I have to say I like the colors and insignia better on the one I saw. Still trying to find one.

    The guy there also told me it was from japan, but I think that’s just because it was made in japan, not necessarily sold there. It looks very much like a late ’60s style American design.

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