In 2004 Axe attempted to appeal to guys with an ad campaign featuring a cartoony armpit character named Pitman. The ads were based on the idea that Pitman is a hit with the ladies because he is so dry.
There’s nothing sexier than dry armpits, right ladies?
You mean there is?
A walking, headless armpit the size of your torso?
Even sexier.
The visuals in the ads are definitely bizarre, attention-grabbing, and even slightly disturbing. I’m not sure it makes for a good deodorant ad campaign…
… but it does make for a truly weird, little toy (a keychain anyway).
Pitman is a severed, hairy armpit with some 3-toed. cartoony feet. He actually looks like a walking pubic area. I’m sure it was intended that way… you know, with the semi-misogynistic tendencies the Axe ads communicate.
(Click to enlarge)
(Click to enlarge)
(Click to enlarge)
A buddy of mine gave me this little gem (thanks Joe!), but apparently the Pitman keychain came from Axe’s website. It’s a “limited edition” prize for players who’ve scored well in the Pit Madness game.
WTF???
that airhole or whatever on the bottom seems to be rather strategically placed as well…
Still have mine! Still in box! Great conversation piece…love it!