In 2004 Axe attempted to appeal to guys with an ad campaign featuring a cartoony armpit character named Pitman. The ads were based on the idea that Pitman is a hit with the ladies because he is so dry.
There’s nothing sexier than dry armpits, right ladies?
You mean there is?
A walking, headless armpit the size of your torso?
Even sexier.
The visuals in the ads are definitely bizarre, attention-grabbing, and even slightly disturbing. I’m not sure it makes for a good deodorant ad campaign…
… but it does make for a truly weird, little toy (a keychain anyway).
Pitman is a severed, hairy armpit with some 3-toed. cartoony feet. He actually looks like a walking pubic area. I’m sure it was intended that way… you know, with the semi-misogynistic tendencies the Axe ads communicate.
(Click to enlarge)
(Click to enlarge)
(Click to enlarge)
A buddy of mine gave me this little gem (thanks Joe!), but apparently the Pitman keychain came from Axe’s website. It’s a “limited edition” prize for players who’ve scored well in the Pit Madness game.
This entry was posted on Monday, October 22nd, 2007 at 12:15 am
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Posted in: Advertisement, Bizarre, Human?, Weird
WTF???
that airhole or whatever on the bottom seems to be rather strategically placed as well…
Still have mine! Still in box! Great conversation piece…love it!